Harmonics Media

Summary 

Senior web designer, digital graphic designer, and marketing strategist with more than 20 years of experience in web design, 25 years in digital graphic design, and 15 years leading marketing campaigns across digital and traditional platforms. Extensive background in WordPress development, e-commerce systems, SEO, paid media, media production, and marketing consulting. Proven success building websites, managing large-scale campaigns, producing commercial media, and helping organizations improve brand visibility, lead generation, and advertising efficiency. Experienced working independently and in collaboration with public sector teams, municipalities, health departments, and private businesses across a wide range of industries.

Core Competencies

• Web Design and Development
• WordPress Website Design
• CMS Platforms, including Shopify, Wix, and other website builders
• E-commerce Website Development
• Search Engine Optimization
• Google Ads and Paid Search Campaigns
• Social Media Advertising and Campaign Strategy
• Marketing Consulting and Brand Audits
• Digital Campaign Planning and Execution
• Television, Radio, OTT, and YouTube Commercial Production
• Graphic Design and Visual Branding
• Video Editing and Creative Production
• Voiceover Recording and Commercial Narration
• Linux and Windows cPanel Server Management
• Client Strategy and Cross-Functional Collaboration

Experience

Web Designer | Digital Graphic Designer | Marketing Consultant
Self-Employed / Contract / Agency-Based Work

• Designed, developed, launched, and maintained websites for businesses, government-related entities, public health organizations, and specialty companies across multiple industries
• Specialized in WordPress website development, including custom business websites, lead-generation sites, content-heavy platforms, and e-commerce builds
• Built and managed websites across multiple CMS environments, including WordPress, Shopify, Wix, and similar platforms
• Developed numerous e-commerce websites designed to support product sales, customer engagement, and long-term brand growth
• Managed Linux and Windows-based cPanel hosting environments, including website migrations, hosting setup, maintenance, troubleshooting, and performance oversight
• Created SEO strategies for specialty businesses to improve organic visibility and help key service and product pages rank in Google search results
• Helped businesses audit their marketing efforts to identify wasted ad spend, improve messaging, and strengthen return on investment
• Worked with companies preparing for growth, repositioning, or acquisition by improving their websites, brand presentation, and digital marketing infrastructure

Marketing Strategist | Campaign Manager | Media Producer

• Managed marketing campaigns for more than 15 years across digital, social, search, video, television, and radio channels
• Since 2017, worked with larger clients and organizations requiring coordinated campaign planning, creative execution, and multi-channel media management
• Planned and executed hundreds of Google ad campaigns, including awareness-focused campaigns, lead-generation campaigns, and direct call-to-action campaigns
• Specialized in social media advertising with campaign objectives tailored to brand awareness, engagement, traffic, lead generation, and customer action
• Produced hundreds of television and radio commercials over the last decade for use on cable, network television, YouTube, OTT, and other digital platforms
• Handled commercial production from concept to completion, including scripting, graphics, video work, voiceover, editing, and overall creative direction
• Collaborated with teams inside health departments, municipalities, and other organizations to execute large volumes of digital and traditional campaigns with consistency and accuracy
• Brought a hands-on understanding of both creative production and campaign strategy, allowing for stronger execution across every phase of a project
• Selected Client and Industry Experience

Public Sector and Institutional Clients

• Georgia Department of Health
• Water municipalities in Georgia
• Health department-related campaign collaboration
• Municipality-based digital and traditional campaign work

Business and Commercial Sectors

• Restaurants
• Plumbing companies
• Manufacturers
• Construction companies
• Specialty service businesses
• E-commerce businesses
• Companies preparing for acquisition or buyout

Key Achievements

• More than 20 years of professional web design experience
• More than 25 years of digital graphic design experience
• More than 15 years of campaign management experience
• Produced hundreds of Google advertising campaigns
• Produced hundreds of television and radio commercials
• Worked with both public-sector organizations and private companies on high-volume marketing initiatives
• Built websites and marketing systems for businesses ranging from local service providers to larger institutional clients
• Combined technical web skills, design expertise, paid media knowledge, and media production into full-service campaign execution

Technical Skills

• WordPress
• Shopify
• Wix
• E-commerce Platforms
• SEO
• Google Ads
• Social Media Advertising Platforms
• YouTube Advertising
• OTT Advertising
• Website Hosting and Migration
• Linux cPanel
• Windows cPanel
• Graphic Design Tools
• Video Editing Tools
• Voiceover Production
• Digital Asset Creation
• Website Optimization

Additional Strengths

• Strong independent project ownership
• Effective team collaboration
• Able to translate marketing strategy into practical execution
• Comfortable managing both creative and technical responsibilities
• Skilled at aligning business goals with branding, advertising, and website performance

Marketing Consultancy

• Provided hands-on marketing consultancy to businesses across multiple industries, helping them understand, evaluate, and improve every aspect of their marketing efforts
• Conducted full marketing audits covering websites, paid advertising, social media, branding, messaging, and customer funnels to identify inefficiencies and wasted spend
• Helped clients restructure their marketing strategies to align with actual business goals, including lead generation, brand awareness, and revenue growth
• Advised on budget allocation across platforms such as Google Ads, social media, television, radio, and OTT to maximize return on investment
• Identified breakdowns in conversion paths and implemented practical solutions to improve user flow, engagement, and action rates
• Guided businesses through platform selection and marketing stack decisions, ensuring the right tools were in place for scalability and performance tracking
• Worked directly with business owners, internal teams, and external vendors to create cohesive and executable marketing plans
• Provided ongoing consulting support to refine campaigns based on real-world performance data rather than assumptions
• Assisted companies in preparing their digital presence and marketing systems for growth, expansion, or acquisition
• Translated complex marketing concepts into clear, actionable steps so clients could maintain and improve their own strategies long-term

My work centers on building complete marketing and digital systems that function reliably under real-world conditions. I combine deep technical knowledge with creative production and campaign strategy to help organizations operate with precision, reduce inefficiencies, and execute at a high level across platforms.